About The Florentine

From grassroots to glocal

In 2005, The Florentine was launched as a grassroots news magazine for the vast English-speaking community in Florence, Italy. Nita and Tony Tucker, U.S.-born expats, were surprised not to find an English newspaper. They partnered with Italian firm B’Gruppo srl to make, print and distribute the paper. When the Tuckers moved away two years later, the rest of the team remained intact and they continue to publish The Florentine to this day.

Today, The Florentine is published 12 times a year: the magazine is distributed for free from 130+ points in Florence and Tuscany and since 2015 also in New York City. We have a circulation of 10,000 copies per month and more than 800 subscribers (paper and digital) worldwide.

Readers - Writers - Community

Our readers — English-speaking expatriates, foreign students, tourists and internationally minded Italians — benefit from our digital-first approach to news and events in Florence through as-it-happens online publication and regular newsletters.

We have an extensive network of over 2500 writers and contributors, photographers and videographers, and encourage and welcome comments and involvement on Facebook, Twitter and Instagram.

The Florentine is growing all the time, but we remain constant to our community ethos, inspired by our readers, for our readers, united by a love of Florence, quality journalism and a passion for print.

The Florentine — the English news magazine in Florence.

 

The Florentine Press

The Florentine Press

People still love books

We believe in beautiful books inspired by Florence and Tuscany. To date, The Florentine Press has published 14 titles (many also as e-books) on life, language and the arts - from women artists to Michelangelo’s David.

The Tuscan Times

The Tuscan Times

The English-speaking network in Tuscany

The Tuscan Times is a supplement to The Florentine. We launched the first issue in summer 2015 as an insider guide to Tuscany, featuring stories from the region’s residents and bringing together the international community around Tuscany. TTT will be printed twice a year.

 

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TheFLR

The Florentine Literary Review

TheFLR is a bilingual literary magazine in Italian and English. Original short stories and poetry by contemporary Italian authors translated for the first time into English and finely illustrated by upcoming Italian artists.

 

Visit Prato

Every reason is a good one to #VisitPrato

Launched on social media in 2011, Visit Prato was acquired by The Florentine Media Group in 2016. Visit Prato offers creative and contemporary content to its engaged following in Italian and English.

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LdM News

LdM News by The Florentine

WebTV

Our native English journalists are at the frontline of Florence’s news and events, reporting with a professional camera crew all over the city and beyond. This service is operated in collaboration with LDM News for Istituto Lorenzo de’ Medici.

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The Florentine Editors

Helen Farrell

Editor-in-chief
Helen Farrell
 

Deciding the overall content and managing the day-to-day running of The Florentine, Helen has always worked with words, as an editor and as a translator in the UK and Italy. Helen is a full member of the Italian translators’ and interpreters’ association and a court-appointed linguist: she heads up The Florentine’s translation division.

@helencfarrell
h.farrell@theflorentine.net

Mary Gray

Events + associate editor / Editor, The Tuscan Times
Mary Gray
 

Mary studied in Florence for a semester and shortly after graduation bought a one-way ticket back to Italy. After spending a year in Rome, she returned to Florence and now serves as The Florentine’s events editor. Previously, Mary worked in social media and client services for Context Travel.

@VeryMaryGray m.gray@theflorentine.net

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Marco Badiani

Photo editor
Marco Badiani
 

A visual thinker and outstanding photographer, Marco is the creative force behind The Florentine. Marco is executive director and co-founder of The Florentine, as well as art director of TF’s sister communications company, Flod.

@marcobadiani
m.badiani@theflorentine.net

Alexandra Korey

Head of Digital
Alexandra Korey
 

Alexandra is The Florentine's resident art historian and go-to person for all things digital. She is also editor of The Florentine Press and Head of digital at TF's sister company, Flod, designing digital marketing plans for clients in various sectors.

@arttrav
editor@theflorentinepress.com

Jane Fortune

Culture editor
Jane Fortune
 

Author and philanthropist, Jane is an important element of the TF community. She has published several books with The Florentine Press and is recognised for her important contribution to the restoration of works by women artists. In 2013, Jane won an Emmy Award for the documentary based on her book, Invisible Women. Forgotten Artists of Florence.

Michelle Davis

Music editor
Michelle Davis
 

American dad, Italian mom, and so the story goes. After a childhood spent in the golden prairies of California’s Yuba County, Michelle Davis left the United States and somehow magically ended up in Florence. Named after The Beatles’ song, music has always been an important part of Michelle’s life and she’s a firm supporter of Florence’s indie scene.

@michelledavisizm
m.davis@theflorentine.net

Staff writer – culture / Editor, Visit Prato
Samantha Vaughn
 

Samantha came to Italy to study museums in grad school and hasn't found any reason to leave yet. After living in various cities across Northern Italy, she finally settled in Tuscany, an ideal place to follow her passion of protecting and celebrating cultural heritage. Between museum visits, she's likely to be found reading in cafes.

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s.vaughn@theflorentine.net

Leonardo Cardini

Editor, TheFLR
Alessandro Raveggi
 

Author, scholar and professor of Modern Italian Literature. His publications include Nella vasca dei terribili piranha (Effigie, 2012), Il grande regno dell’emergenza (LiberAria, 2016), Calvino Americano (Le Lettere, 2012), the Italian introduction to David Foster Wallace (Doppiozero, 2014) and Nominazioni (Ladolfi, 2016), as well as shorter works in numerous leading Italian magazines.

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@colossale

Management

Marco Badiani

Director
Marco Badiani
 

A visual thinker and outstanding photographer, Marco is the creative force behind The Florentine. Marco is executive director and co-founder of The Florentine, as well as art director of TF’s sister communications company, Flod.

@marcobadiani
m.badiani@theflorentine.net

Giovanni Giusti

Vice-director and co-founder
Giovanni Giusti
 

Giovanni takes the lead on institutional projects, such as the tourism portal for the Tuscan Region and the City of Florence’s English website, as well as managing the LdM News service for Istituto Lorenzo de’ Medici. Giovanni is also a partner of Flod, the communications company that manages TF’s paper edition and web presence.

@giustig
g.giusti@theflorentine.net

Leonardo Cardini

Art director and co-founder

Leonardo Cardini
 

Having attended Florence Art Institute, Leonardo manages the graphic design and layout of The Florentine. He has designed a multitude of cover illustrations and comics. Leonardo is also a partner of Flod, the communications company that manages TF’s paper edition and web presence.

l.cardini@theflorentine.net

Giacomo Badiani

Advertising + distribution:

Giacomo Badiani

 

A people person with head for numbers, Giacomo takes care of customer service, distribution and advertising for The Florentine, and the distribution of The Florentine Press books.

g.badiani@theflorentine.net

The Florentine Group History

The following is a timeline of relevant events and acknowledgements in the history of TF:

April
2005
TF is based on an idea by Nita and Tony Tucker, U.S.-born expats who had lived in other cities around the world and were surprised not to find an English language newspaper in Florence. They partner with the Italian firm, B’Gruppo Srl, to make, print and distribute TF. When the Tuckers move away two years later, the rest of the team remains intact and continues to publish TF.
December
2005/06
Special issue ‘Ponte Vecchio Golf Challenge’ in Italian and English; produced as a supplement upon request of the organisers of this important international golf event that is played on the Arno River.
May
2006
Founded The Florentine Press and published the first book Italians Dance and I’m a Wallflower by Linda Falcone, now in its third edition with over 6 000 copies. The catalogue now counts eight books, available on the e-commerce website www.theflorentinepress.com.
November
2006
Special issue for the 40th anniversary of the 1966 Florence flood; produced with the institutional patronage of the Tuscan Region, the Province of Florence, the City of Florence, the Toscana-USA Association, and the Mediateca Toscana, the 32-page supplement features a welcome letter from U.S. Senator Ted Kennedy.
Years
2007/09
TF receives provincial funding for two years to support ‘The Florentine in the classroom’ project, consisting of the production and distribution of content in English classrooms in Florence high schools.
2007
now
TF is awarded a contract to do all translations for turismo.intoscana.it, under the direction of Fondazione Sistema Toscana.
Years
2008/10
The ‘TF Social Network’ anticipated social trends by organizing in-person events that in total brought together about a thousand people.
November
2009
Special issue for the 90th anniversary of the British Institute of Florence, a 32-page supplement made upon commission.
April
2009
TF celebrates its 100th issue.

2005

April

TF is based on an idea by Nita and Tony Tucker, U.S.-born expats who had lived in other cities around the world and were surprised not to find an English language newspaper in Florence. They partner with the Italian firm, B’Gruppo Srl, to make, print and distribute TF. When the Tuckers move away two years later, the rest of the team remains intact and continues to publish TF.

December

Special issue ‘Ponte Vecchio Golf Challenge’ in Italian and English; produced as a supplement upon request of the organisers of this important international golf event that is played on the Arno River.

2006

May

Founded The Florentine Press and published the first book Italians Dance and I’m a Wallflower by Linda Falcone, now in its third edition with over 6 000 copies. The catalogue now counts eight books, available on the e-commerce website www.theflorentinepress.com.

November

Special issue for the 40th anniversary of the 1966 Florence flood; produced with the institutional patronage of the Tuscan Region, the Province of Florence, the City of Florence, the Toscana-USA Association, and the Mediateca Toscana, the 32-page supplement features a welcome letter from U.S. Senator Ted Kennedy.

2007

2007-09

TF receives provincial funding for two years to support ‘The Florentine in the classroom’ project, consisting of the production and distribution of content in English classrooms in Florence high schools.

2007-Now

TF is awarded a contract to do all translations for turismo.intoscana.it, under the direction of Fondazione Sistema Toscana

2008

2008-10

The ‘TF Social Network’ anticipated social trends by organizing in-person events that in total brought together about a thousand people.

2009

November

Special issue for the 90th anniversary of the British Institute of Florence, a 32-page supplement made upon commission.

April

TF celebrates its 100th issue.

2009

Upon request of the City of Florence, TF partners with the City of Florence to produce the English language website detailing the city’s services for foreign visitors and residents. The text and organization of this first site was updated and amplified in 2011.

2010

September

Graphic overhaul of TF, introducing a new logo and a streamlined, more contemporary style.

2011

April

The Florentine is among two dozen local cultural associations invited to organise events at the newly reopened Le Murate complex by the City of Florence’s culture superintendent, Giuliano da Empoli.

September

Mayor Matteo Renzi asks TF for a space in which he can communicate directly with English speakers on the pages of TF. The column ‘Write the Mayor’ is launched.

2012

2012

TF launches a series of walks and visits with licensed tour guide and editor-at-large Alexandra Lawrence.

2013

May

TF gets a mention in Dan Brown’s bestselling book, Inferno. At the press conference held at the Palazzo Vecchio, Dan Brown said, ‘I was familiar with The Florentine from a visit here two years ago, and also online, and it was enormously helpful, obviously, to get a flavor. I would not have included it if I were not a fan.

June

The documentary, Invisible Women. Forgotten Artists of Florence, wins an Emmy award. It is based on the book written by TF’s culture editor, Jane Fortune, and published by The Florentine Press. The award is celebrated by the Italian premiere at Florence’s Odeon cinema, shown to a packed audience of 450 people.

2014

January

The Florentine launches its first ever digital-only issue, with unprecedented success—60,000 copies downloaded and read around the world. Based on this ‘experiment’, The Florentine changes tack and becomes a monthly paper publication with a digital-first approach to breaking news and events.

March

The Florentine Weekly is launched. A free digital download listing English-friendly events in Florence for the next seven days, it’s updated every Thursday at permalink theflr.net/weekly.

The Florentine Press runs a successful crowdfunding campaign to cover printing costs of Professor Victor Coonin’s engaging book From Marble to Flesh: the Biography of Michelangelo’s David.

June

The Florentine celebrates 200 issues among readers and friends of the paper at Zap, vicolo Santa Maria Maggiore, 1.

November

The Florentine partners with Opera di Santa Croce to run the Crazy for Pazzi crowdfunding campaign. Florence’s first cultural Kickstarter campaign, raising over 100,000 US dollars in 33 days to restore the loggia of the Pazzi Chapel. The Florentine was a key partner in running the strategy, communications (graphics, video and press office) and media support.

November

The Florentine partners with Opera di Santa Croce to run the Crazy for Pazzi crowdfunding campaign. Florence’s first cultural Kickstarter campaign, raising over 100,000 US dollars in 33 days to restore the loggia of the Pazzi Chapel. The Florentine was a key partner in running the strategy, communications (graphics, video and press office) and media support.

2015

March

First ever Florence-centric creative writing competition, organized in collaboration with The Sigh Press, with more than 60 entries from all over the world.

July

The Tuscan Times is launched, applying the same ethos as The Florentine to Tuscany. Connecting Tuscan lovers and expats, it is hoped The Tuscan Times will become a network in its own right.

2016

February

The Florentine takes over management of Visit Prato, a publishing project to promote the Prato area in English.

April

Copies of The Florentine are sent to New York for inclusion in gift bags at the National Association of Italian American Women (NOIAW) Annual Luncheon.

October

TheFLR, The Florentine Literary Review launches to critical acclaim and public delight among our Italian and international readers.

2017

April

The Florentine partners with the Advancing Women Artists Foundation as media partner of The First Last crowdfunding campaign. 409 people from 19 countries gave 67,810 dollars to restore nun-artist Plautilla Nelli's Last Supper. Flod, The Florentine's sister communications company, ran the strategy and communications (graphics and video).

Copies of The Florentine are sent to New York for inclusion in gift bags at the National Association of Italian American Women (NOIAW) Annual Luncheon.

May

The Florentine teams up with Florence in New York for a three-day trade fair in Manhattan, in which Tuscan artisans showcased their crafts to US buyers. Copies of the magazine are available at the fair.

The Florentine becomes an associate member of Florence Convention Bureau, the force behind new tourism project Destination Florence by the Comune of Firenze.

The Florentine is designed by flod bollino ciano communication agency in Florence

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