One of the many attempts to reduce traffic and pollution problems in Florence has been the establishment of a car-sharing service, and it seems to be working successfully. As of the start of July, the service, that came to Florence this past March, had 160 members. The organisation plans to increase the number of cars available, possibly introducing hybrid vehicles like the Toyota Prius
At this point the service has 12 cars available (10 Fiat Pandas and 2 Multiplas), which can be picked up at various parking lots located around the centre. The cars can be used on an hourly basis and are permitted to enter the limited traffic areas of the city centre. Parking for the cars is also free in designated areas. Once members, clients can also use the car sharing networks in Rome, Genoa, Turin, Bologna, Modena, Rimini, and Venice.
To use the service, clients must pay an initial fee of 60 euros plus an annual membership fee of 120 euros. The user is then charged per hour (2.05 euros for the Panda model) and per kilometre (0.39 euros per kilometre for first 70 km).