A family of farmers in Locate Triulzi, near Milan, is proposing a way to beat the economic crisis while allowing consumers to enjoy its meat products: cow-sharing. The Italian farmer's association Coldiretti recently awarded the Cornalba family one of this year's ‘green Oscars' for allowing consumers to invest in a cow. The initiative, dubbed ‘cow pooling' by the Italian media, significantly cuts the costs of beef, with prices running 4 euro a kilo for part of the cow, and 7.50 a kilo for half of the animal. Buyers, however, must purchase at least 10 kilos or more to benefit from the bargain price.
TF is partner of this crowdfunding effort at Santa Croce