ITALY NEWS

Share a cow

(issue no. 106/2009 / July 16, 2009)

 

A family of farmers in Locate Triulzi, near Milan, is proposing a way to beat the economic crisis while allowing consumers to enjoy its meat products: cow-sharing. The Italian farmer's association Coldiretti recently awarded the Cornalba family one of this year's ‘green Oscars' for allowing consumers to invest in a cow. The initiative, dubbed ‘cow pooling' by the Italian media, significantly cuts the costs of beef, with prices running 4 euro a kilo for part of the cow, and 7.50 a kilo for half of the animal. Buyers, however, must purchase at least 10 kilos or more to benefit from the bargain price.

 

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