ITALY NEWS

Gucci brands Fiat

(issue no. 138/2011 / March 10, 2011)

Two Italian industry leaders, Gucci and Fiat, have teamed up to launch the new Fiat 500 by Gucci. Presented at Milan Fashion Week in late February, the special-edition car marks Gucci's 90th anniversary and the 150th anniversary of Italian unification. Starting at 17,000 euro, the commemorative car was custom designed by Frida Giannini, Gucci's creative director, and features Gucci's signature green-red-green stripe. According to the local press, the car will be sold online from April 1 to June 30.

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