Italians are increasingly turning to mobile phone devices for help in understanding, treating and even curing myriad health conditions. For example, the latest iPhone app made in Italy helps couples rekindle the flame under the sheets. Alessandro Littara, the mind behind the new app, calls it ‘the first of its kind in the world' to give expert advice and scientific information on topics ranging from anatomy, premature ejaculation and erectile dysfunction to fertility, sexual problems and disorders and sexually transmitted diseases. Similarly, Italian scientists recently revealed an app to help an estimated three million Italians better examine food labels to manage their sensitivities. At the touch of a finger, allergy sufferers can get details of products' ingredients and information about the presence of all known antigens.