Hundreds of stars of the silver screen are rumoured to be attending the upcoming inauguration of the Gucci museum on September 26.
Famed faces like Madonna and Jennifer Lopez are expected to be at the ribbon-cutting ceremony in Palazzo della Mercatanzia in piazza Signoria, location of the new museum. The palazzo was the headquarters of Gucci's creative department until 2008, when it moved to Rome (see TF 86). Those presiding over the inaugural ceremony include Gucci CEO Francois Henry Pinault, creative director Frida Giannini and president of Gucci, Patrizio Di Marco. A red carpet will be set up from the museum entrance to Palazzo Vecchio, and a gala dinner will be held that evening in the Salone dei Cinquecento.
The opening of the Gucci museum is timed to celebrate the 90-year anniversary of the historic brand. In some 1,700 square-metres of exhibition space, the museum will showcase, on the first floor, the 1979 Cadillac Seville designed by founder Guccio Gucci. The second and third floors will display the most famous outfits, assessories and photographs of the iconic brand from 1920 to today. Other objects on display will include the Gucci Cruiser Bicycle, a limited-edition bicycle made in 2009, a line of multicoloured surfboards and equestrian fashions.