Authorities in Pisa launched a summer special for seniors this year: umbrellas and beach chairs will be free for many retirees over 65.
Thirty-five beach establishments along the Pisan coast are participating in the initiative, which is being promoted by the Union of Confcommercio, in collaboration with the cities of Pisa and Cascina, the public health society, and la Pubblica Assistenza del Litorale Pisano.
The initiative helps older residents have a vacation even during these tough economic times. To qualify for the deal, beach-goers must demonstrate that they are over 65 and that they have an annual income under 20,000 euros.
The free amenities will be available five days a week until September 15. Reservations must be made in advance. For bookings, contact Punto Insieme del Litorale at 050/954682 (open Tuesday, 3-6pm; Thursday, 9am-1pm).