According to a survey conducted by the consumers association Altroconsumo, Tuscany's supermarkets are the cheapest in Italy. Of the supermarkets surveyed in 61 Italian cities, Pisa and Florence have the lowest average prices in the country, followed by Verona.
‘Where there is competition,' the survey stated, ‘there is room for savings: this is what has happened in Tuscany, Umbria, Veneto and Emilia Romagna.' The survey monitored some 900,000 products, among them cookies, fruit, detergents and soft drinks, in 950 supermarkets (162 large-scale-supermarkets, 603 supermarkets, 185 discount supermarkets).
The study also showed that savvy shoppers can save from 1,500 to 3,500 euro a year if they take advantage of discounts and avoid brand-name products. Spending on food products, as well as those for personal hygiene and household items, add up to 20 percent of the total annual family budget, according to ISTAT.
The findings, posted at www.altroconsumo.it, also include a list of the most consumer-friendly supermarkets in each of the participating cities. The stores in Florence that offer the best savings are the Coop supermarkets on via Erbosa 66 and piazza Pietro Leopoldo, followed by the Ipercoop on via Petrosa, Sesto Fiorentino.