Author: Alexandra Korey

Alexandra Korey is Head of Digital at The Florentine's sister company, Flod. She specializes in social media & digital strategy for tourism, culture and wine. In a past life, she was an art history professor with a PhD from the University of Chicago. For fun, she writes her blog, where she's been reporting on art, culture and life in Italy since 2004.
September 12, 2017

Italy vs. the tourists

  People have been complaining about “the tourists” in Florence for at least a century, but crowds and their behaviour keep getting worse, not better. This year, city administrations are taking action. But is there any way to reverse the trend?   November may be rainy here, but it’s a fast walker’s paradise. The streets, […]
July 31, 2017

Uffizi ticket price to change

Higher prices in summertime, early morning discounts & annual passes are part of a new fee structure for the Uffizi and Pitti
May 31, 2017

Ten ways to use ten kilos of Tuscan asparagus

Don’t tell anyone, but I’ve got a new dealer in Maremma. An asparagus dealer. Her name is Irma and she defines herself as an “asparagaia”. The adjective is interesting since she does not seem to farm anything else. Asparagus grows only for a few weeks every year, so I wonder what she gets up to […]
April 21, 2017

Women artists win crowdfunding

#TheFirstLast crowdfunding campaign by the Advancing Women Artists Foundation (AWA) ran from March 1 to April 16, 2017, and raised $65,000. Thank you!
March 2, 2017

The ultimate question in a food-first country

When we were first married, my mother-in-law would call promptly every night as we were washing up the dinner dishes. “Pronto?” one of us would answer. “Cosa avete mangiato?” came the question from the other end of the line. Illustration by Barbara Gucova At first, I took this as something of an offense. I had […]
December 7, 2016

A theatre pass for young Florentines

Fondazione Cassa di Risparmio di Firenze launches Il Teatro? Bella Storia! project to bring youths aged 16-21 to the theatre.
November 2, 2016

Fall 2016 Art news down the boot

Here is an update of Fall 2016 art news in Italy, from North to South – the quirky grain Trump and visitor reactions to a show in Milan, a new way to see the Ara Pacis and funding found for Paestum.   Grain Trump   Land artist Dario Gambarin has plowed a portrait of Trump […]
August 25, 2016

Go figure

Life in the bel Paese begins with appreciating la bella vita. You know you’re an advanced student of Italian integration, however, when you’ve grasped the concept of la bella figura. You see, figura figures prominently in Italian figures of speech; it just figures that it’s not at all an easy concept to translate.     […]
July 15, 2016

Playing Pokemon Go in Florence

The viral VR game Pokemon Go was released today, July 15, in Italy on the local App Store, nine days after its US release crashed developer Niantic’s server due to its swooping adoption. Always aware of the latest digital trends, at The Florentine we downloaded the app first thing in the morning and set off […]
June 23, 2016

New Innocenti Museum opening

  The museum visually tells the history of the institution of the Ospedale degli Innocenti through the centuries, from the Quattrocento to the present day, about which we spoke with its president, Alessandra Maggi (see “The New Innocents“). For photos of the new museum, see here.   Video for LdM News, a video publishing project […]