With the cheeky slogan “the new Renaissance”, the first edition of Firenze Canapa (Florence Hemp) will happen against the backdrop of a growing “cannabusiness” trend in Italy (see our article in TF issue 246). The legal weed expo—let’s call a spade a spade—will feature talks on a range of industry themes, including medical and scientific uses of cannabis. Of interest to most attendees, however, will be the at least 50 stands where cultivators, producers and distributors of the plant offer up their goods.