It is perhaps fitting that Florence, the city that was once the home of legendary artists, powerful merchants, and skilled artisans, has given us a Master of Scents. Like all great stories, the foundation of The House of Lorenzo Villoresi started in an unusual way. Having graduated from Florence University in Religion and Philosophy, Lorenzo continued to carry out research for the university, taking himself on travels to the Middle East and Asia. While in search of information, books and artefacts, he stumbled into the sensual and fascinating world of fragrances. The use of incense, oils, balms and resins was fundamental to life in these countries, and he was able to buy perfumes, spices and scents in a myriad of different markets.