I have a job that any Italy-loving expat would envy. I work for the Tuscan region's social media team. I attend art events and exhibits, write about art in Tuscany, and promote it on a blog and via social media. In our office, Facebook is not blocked, but mandatory. We don't have phones; we use Skype. And we tweet during work hours, preferably as frequently as possible. Although our role in Tuscany's new tourism campaign is fairly well known in the communications industry thanks to our participation in half a dozen lectures and conferences in the past few months, the general public has not heard much about it yet. So The Florentine asked me to give you the inside scoop on the campaign and on what we do.