A Florence native, Elisabetta Cianfanelli is one busy lady. While juggling family commitments and a variety of important roles in the city, she also holds the position of Florence's municipal councillor of Tourism, Europe and Fashion and Equal Opportunities in the Renzi administration. Before that, she served as Florence provincial councillor for fashion. With a degree in architecture and a specialization in industrial design, she has been a researcher at the University of Florence's Faculty of Architecture since 2000, where she teaches and conducts research in product and fashion design in Italy. She is the author of numerous books on design, fashion, innovation and increased social and economic inclusion of the disabled. The quintessential multitasker, Cianfanelli affirms that 'her passion for her career has allowed her to use the skills acquired in the university setting over the years to the political sphere, turning her into a true "political designer."' In a moment that Florence seems to be regaining its prestige in the area of tourism and making headlines with recent projects aimed at increasing offerings in culture and entertainment for both residents and tourists, TF spoke to Cianfanelli to discuss the state of the tourism sector in Florence and prospects for the future.