Once upon a time there was a young graphic designer named Alessandra Botto who needed a new and more useful case for her laptop. She couldn't find anything suitable in stores and online, so being a graphic designer she decided to give it her best effort and create a new way of transporting her computer. Having fallen into bag designing almost by accident, she is now channeling all her creative juices towards a new project: Boom Bag.
Originally from the Liguria region, Botto is bringing bags back to basics with simple yet sophisticated designs. Teaming up with Davide Filippi, who runs his own line of lasercut, wooden bowties, InLaboDesign, they are showing their creativity across Italy through trade fairs and always adding new items to the collections.
While the products speak for themselves, Alessandra and Davide are also glad to explain their philosophy.