Menswear showcase Pitti Uomo 92 is just around the corner, and with it will come the inevitable flocks of fashion buyers, Pretty Young Things and tastemakers in cropped trousers. How best to highlight the city’s contemporary side to the haute set? The organizers of cultural festival Estate Fiorentina have a few ideas.
With support from the City of Florence and Pitti Immagine, the Estate Fiorentina committee is set to launch the second edition of Secret Florence (June 10-16), a series of artistic initiatives aimed at a young, international audience, taking place during the week of Pitti Uomo, a moment when the city stands center stage in the fashion world. The project brings together institutions (Palazzo Strozzi, Museo Novecento, IED Firenze, Opera di Santa Croce); associations (experimental music organizers Tempo Reale and the contemporary art team at Le Murate); partner festivals (performing arts showcase Fabbrica Europa and film festival Lo Schermo dell’Arte); and underused urban spaces (the Ex-Manifattura Tabacchi, site of the opening event).