Soap Opera Ads New Trend

Soap Opera Ads New Trend

Italian television, famous for its racy ads depicting scantily clad women, has now hit on a new trend in advertising. The “soap opera” ad, or, a series of advertisements that follow a story line, is now being used for products ranging from mobile phones to mineral water, in

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Thu 05 May 2005 12:00 AM

Italian television, famous for its racy ads depicting scantily clad women, has now hit on a new trend in advertising. The “soap opera” ad, or, a series of advertisements that follow a story line, is now being used for products ranging from mobile phones to mineral water, in ever more intricate ploys to convince consumers.

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