Innovation and inspiration featured at the Festival della creativit

Editorial Staff
October 18, 2007

Looking for four, fun-filled days of non-stop activities dedicated to creativity? Head to the second annual Festival della creatività, running from October 25 to 28 at the Fortezza da Basso in Florence.


With over 1,600 internationally acclaimed artists and special guests hailing from 42 different countries, this extraordinary celebration of innovation will feature 400 events, including seminars, interviews, exhibitions, films, conferences, musical concerts, lectures and debates, artistic performances and laboratories—all for free.


From urban planning models to robotic prototypes and the virtual world of Second Life, the 4,000 square-metre exhibition space will showcase the works and thought of some of the most important exponents of contemporary creativity, including Italian playwright and Nobel Prize winner Dario Fo, graphic design pioneer Joshua Davis, world renowned photographer Oliviero Toscani and mass media guru Derrick De Kerckhove. Attractive to diverse audiences, this year’s edition is expected to draw even more visitors than last year’s 200,000.


The festival is organized around four themes: planning and development of the city and environs; ideas, prototypes and products; communication and participation; signs, sounds, and images. Other major happenings include a one-stop concert date featuring the famed Roman trio Max Gazzé, Paola Turchi and Marina Rei.


In addition, two special fairs will run during the festival. Firenze Job Fair 2007 brings employers and job seekers together in the Padiglione Spadolini, also from October 25 through 28. Bookworms and gourmets alike will delight in the Degustibooks book fair, located in the Padiglione delle Nazioni. Exhibits of wine and food, as well as books and videos about them, will include tastings, meetings with authors, journalists, chefs and entertainment figures, and also small shows and music.


While you’re there, visit The Florentine press officein the La Ronda building. For a full calendar of events see

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