In an effort to compete with less costly dental
services in Eastern Europe, a group of Venetian dentists has opened a low-cost
dental centre, the Venice Dental Centre, which offers complete dental care packages that include a gondola ride or two.
For years, Italians have been
traveling to countries like Croatia, Hungary, Poland, and even Russia, to get dental work done for fractions of the price.
Called dental tourism, patients can have a holiday, and at the same time, take
advantage of low-cost, high-quality dental care.
The Venetian dentists want to
keep Italian patients in Italy by offering the same deal: low-cost dental care and a
holiday in one of the country’s most beautiful cities. Between fillings and
cleaning, patients can go on a gondola ride or take a walk across the Rialto Bridge-and still save money: a dental cleaning costs just 40
euro, 60 euro less than the standard.