ArTour, the new app created for the
iPhone, takes you on a journey through Florence and Tuscany’s many artisan
workshops.
Sponsored by
Artex, the center for arts and crafts, the app is being used to promote the
Florence and the Tuscan region’s centuries-old artisan traditions.
Announcing the
app, regional councillor Gianfranco Simoncini said that it ‘reaffirms the
importance of Artex’s work in the promotion of artistic quality, which is a
distinctive element of the craft.’ He also mentioned the importance of artisans
in contributing to the region’s economy.
In the context
of the recent economic crisis, which has strained Tuscany as it has the rest of
the world, Simoncini noted that because it ties production and manufacturing to
tourism, which are key contributors to the local economy, the app is important
to encourage exports and increase tourism.
‘With the
development of ArTour, the traditions of ancient art and modern times are
connected, by disseminating information about artisans’ work all over the globe
using some of the most advanced and commonly used technologies, such as the
iPhone,’ he noted.
For more
information, see http://www.artour.toscana.it.
