There are more than 11 million cyclists in Italy, and for good reason. Biking keeps our bodies in shape, it is cost-effective and keeps the earth clean. It helps us help our cities, by improving liveability and reducing pollution and motor traffic. In order to promote biking in the city, Florence has recently improved its bicycle-renting service, expanding the number of bike rental points throughout the city, among other novelties. Different from the bike-sharing schemes found in other Italian and European cities such as Rome, Milan, Paris and London, the rental service in Florence greatly benefits locals, allowing them to rent bikes cheaply and avoid vandalism, theft and the high costs that such projects require.