On October 25, the streets of Florence will be transformed into a unique inflatable art scene, when the public take to their bikes and don their special costumes for the Aeolian Ride. The artist Jessica Findley, who is also a designer and teacher, explained how this idea came to her. When working at a "boring job" about ten years ago, she would bike to the office everyday, and began to love the feeling of the wind catching her jacket, and blowing up behind her. This provoked her to start designing costumes, meant to inflate in the wind creating fun shapes. She loves the idea that while being a work of art, it takes people and human energy to bring it to life, and also believes that it creates the opportunity to see a city through a new lens, and reminds that there is always something new to discover. The event first took to the streets of Manhattan in 2004, and since then, it has taken place in 19 cities throughout the world and will now make its debut in Florence, thanks to Ciclica.