photos by Andrea PaolettiPitti Uomo 88 arrived in Florence this week with a splash of color. Held twice annually, the men’s fashion week showcases the top brands as well as offers a platform for up-and-coming names in the industry. This year, more than 30 countries will be represented along with 1178 brands.Deputy general manager of Pitti Immagine Agostino Poletto commented on this year’s theme: ‘The language of color is one of fashion’s basic ‘codes’ and once again it will lead us into a full-immersion course, a plunge, into new looks and lifestyles.’
The week will address this theme in a variety of ways, including LIVINGCOLOR, an exhibition on the creativity energy of color and its importance in the world of fashion.
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