The ‘men only’ world of European football is seemingly coming to an end. The clubs of the ‘Old Continent’, such as Chelsea, Barcelona and Bayern Munich, have established solid, successful women’s teams and the fan base that follows women’s football is increasing—clearly demonstrated by the ratings for the 2015 FIFA Women’s World Cup.The process has not been without obstacles, among them profound discrepancies in salaries and sponsor gaps as well as television and media coverage, in addition to disorganized institutions and federations. In fact, many developed nations have not yet institutionalized women’s football as a professional sport. One such nation is Italy, where women have been relegated to an amateur league and therefore have not had the opportunity to partake in the benefits that going pro entails. Finally, however, an Italian professional club has noticed the sea change in the sport. During an August 18 press conference at the Artemio Franchi Stadium, ACF Fiorentina announced the first professional women’s football team in Italy. In a first, the men’s club has taken over the women’s amateur team, the ACF Firenze ASD. Now called the Fiorentina Women’s Football Club, the team is controlled by ACF Fiorentina and is an asset of the Della Valle ownership. The team will compete in the Italian Women’s Serie A division.