Gobee arrives in Florence

Bike mobility continues

Editorial Staff
December 4, 2017 - 14:42

After the success of Mobike, Florence has introduced a second bike sharing program.


Gobee, founded by French entrepreneur Raphael Cohen, was presented at the Palazzo Vecchio on Monday and was touted by smart city assessor Giovanni Bettarini as an investment in bike mobility within the city.



“We believe that it’s important for the city’s future and we’re convinced that bike sharking is 100% part of this process. We’re happy to have with us a young and dynamic company like Gobee.bike.” For the initial phase, a few hundred bikes will be introduced, with more being added over the next few weeks.


The green Gobee bikes function similarly to Mobike, with an app for both Android and iPhone that uses a GPS tracker to find the nearest bike. Once identified, riders can unlock the bike by scanning the QR code with their camera and then leave it in any of the bike racks or the 210 areas dedicated to the service. The bikes are also equipped with sensors and alarms to allow Gobee to ascertain potential improper use or bikes left in inappropriate places. The service costs 50 cents for 30 minutes, which is automatically deducted from the user’s credit card.


For the launch, Gobee partnered with the street artist Blub, who used one of the bikes for a new artwork. The piece will be on display in three different stores over the next few weeks (MIO Concept, via della Spada, 34r, December 4–11; FLO Concept, Lungarno Corsini, 30, December 11–18; Jack in Flo, via Ghibellina, 121, December 18–24). Gobee users are invited to visit the stores and participate in an Instagram contest with the hashtags #GobeeAlFirenze and #GobeexBlub.

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