Inspired by the rising popularity of smart cities, the Museo Marino Marini has launched a call to action for creatives of all types to pave the way for smart museums. The Playable Museum Award is seeking innovative contributions for the design of pioneering initiatives that reimagine the museum of the future, aiming to create a hub of technological, social and cultural innovation that encourages the participation and the active and spontaneous involvement of visitors.
The Playable Museum Award,” says Patrizia Asproni, president of the Museo Marini, “is a challenge and comes from the increasingly evident need to change our way of thinking about museums, especially for attracting and involving younger generations.” The organizers are looking for ideas that can shake up the link between people, objects and the museum, bringing innovation, out-of-the-box thinking and ways of connecting visitors and the museum to the Marini’s exhibition spaces.
Leading the project is the engagement specialist Fabio Viola, among the top gamification designers in the world. Viola maintains that the project “is a first step for transforming the Museo Marini into a place of action and interaction, where one can not only “consume” but also “produce” culture.” The key concept here is audience development, a growing focus in the museum world, which the organizers look to increase through inventive projects and methods.
The Playable Museum Award is open to anyone, Italian and international, young and old, with an eye for creativity: artists, designers, architects, makers, developers, videogame designers, musicians, writers, graphic artists, cultural managers, storytellers, urbanists, physicists, mathematicians, biologists, chemists, and so on. The winner will receive a 10,000 euro grant and will have the backing and guidance of the jury panel of international experts throughout the project’s development.
Anyone interested in submitting a proposal can go to the Museo Marino Marini’s website for more information. The deadline for applications in March 31, 2018.
