The fashion world comes to Florence

The fashion world comes to Florence

If you’d like to know why a thousand languages were being spoken in Florence last week, who all the new faces were with all of those festive outfits, why all of the clothing shops were serving drinks and playing music, why traffic had reached Bangkok extremes, why you

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Thu 30 Jun 2005 12:00 AM

If you’d like to know why a thousand languages were being spoken in Florence last week, who all the new faces were with all of those festive outfits, why all of the clothing shops were serving drinks and playing music, why traffic had reached Bangkok extremes, why you couldn’t reserve a table in your favourite restaurant, and why your friends couldn’t find a room in any hotel in the city…the answer is Pitti Immagine Uomo.

 

Pitti Uomo is the market for all of the designers that want to dress today’s man, formal and causal, young and old, from the office to street style. It is an international mix of taste, offering various initiatives.  New lines are launched, there are original interpretations taken from sports, film or events that have inspired designers. It is a stimulus for organising parties, festivals and presentations that transform many historical locations of Florence into splendid starry night events.

 

This is not a market that is open to the public, but reserved only for clothing buyers, and that’s why we, at The Florentine, decided to go and find out for our readers what was happening behind those closed doors, and maybe bring back some fashion advice for next summer. Once again it seems that, soft, natural, washable, treated, and crumpled materials are in.  These fabrics are designed to survive in elegance the ever-higher temperatures of our summer months. What’s in?  There are lots of soft colours like, lime green, pink, and apricot.  Also, the “outdoorsy” or “overland” look with lots of khaki.  You’ll find stripes, plaids and avant-garde patterning.  We may still be wallowing in a general economic crisis….but our loving stylists are still smiling without worry when they design for next summer’s styles.  So, let’s think positive.

 

Wandering around the Mecca of fashion information, one is overwhelmed with shiny magazines of all types, informational journals, free press stickers, flyers, signature sacks given to visitors, hats, and vanguard merchandising inventions. In short, everyone wanted to get a message out that would be heard, to get the fashion industry moving again as well as, that of everyday life.

 

There are two interesting peripheral exhibitions on jeans connected to the 68th edition of Pitti Immagine Uomo: L’ALTRO JEANS by Marithè francois Girbaud until July 10th at the Stazione Leopolda, and JEANS at the Textile Museum of Prato running until November 30th  (info: www.museodeltessuto.it/jeans/), which takes one through the history of jeans and their production. Interesting!

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