In the fashion business, time is money, money is time – and both have become a problem. Email and instant messaging, MTV broadcasting around the globe, and cell phone texting means that people around the world know the latest fashion trends before they’ve even hit the stores. Designers and buyers from major department stores alike are under increasing amounts of pressure to come up with the right look before it passes out of fashion. Shoppers have also gotten smarter: they know the sales are coming, so they hold off on most of their purchases until the prices get slashed. The only sure thing for most stores is the hot look: that is something people will buy right away.