It probably isn't that much fun coming second at anything, but when, over the past several years, the prestigious American business magazine Forbes has ranked you as the second richest man in Italy, with an estimated worth of 11.5 billion dollars, you can't complain all that much. And I am sure eyewear manufacturer and distributor Leonardo Del Vecchio does not. His company, Luxottica, makes spectacle frames, prescription frames and, more recently, sports glasses such as goggles for surfing, skiing and motorcycle racing. However, its biggest market comes from manufacturing very expensive luxury sunglasses for brands like Ray-Ban, Oakley, Versace, Burberry, Prada and Donna Karan. Although its products are sold in over 130 countries, 68 percent of the company's sales are made in America, through the LensCrafters, Sunglass Hut and Pearle Vision chains of over 7,000 optical shops. Del Vecchio also owns EyeMed Vision Care, an eye care provider in the United States catering to more than 30 million members and 8,000 practitioners.