Florence and photography: the perfect marriage for camera lovers.
So, it’s only fitting that Florence is home to Italy’s sole single-brand Leica store in vicolo dell’Oro, a snapshot away from the Ponte Vecchio. On July 21, The Florentine will be teaming up with hip, design-led Lungarno magazine and the city’s Leica Store to co-host an evening in celebration of Florence through a lens and, more specifically, to launch the sleek and sublime Leica T camera.
Winner of World Press Photo online short contest 2014, Marco Casino, will be attending the event. Based in Milan, Casino is a Leica ambassador and the co-founder of fashion-focused creative agency Made in Milan. His award-winning short, Staff Riding, captures the dangerous phenomenon of train surfing, widespread among young men in South Africa’s townships.
The #LeicaT iTalian launch party will begin at 7pm at the Leica Store in vicolo dell’Oro, 12r, followed by drinks and a DJ set at The Fusion Bar (vicolo dell’Oro, 3).
To register for this exclusive photography-focused event, see http://leicaTlaunch.eventbrite.it.
