Season swapping

Season swapping

Thu 11 Sep 2014 12:00 AM

‘Non ci sono più le mezze stagioni’ (‘there are no more mid-seasons’) is an old Italian saying meaning that we are going from summer to winter and back, without the smoothing influence of spring and fall.


That saying certainly applies to fashion this year, as swings in temperature have affected the season-centred fashion industry, particularly retailers. In Florence in particular, with the relative coolness of the season, stock did not move and stores were forced to sell off their summer clothing at steep discounts or at a loss. And now that the stores are displaying fall collections, temperatures are calling for sundresses and sandals.


Those best prepared to handle this strange situation are the fast-fashion chains, as they are the only ones able to swap their collections on a weekly basis and to adjust rapidly to the demand. But, as we all know, in Italy it’s a crime against fashion to buy cheap, mass-produced garments. Head instead for the side streets and look for markets and small boutiques, buy basics and stay tuned for my column in TF 203! 

Related articles


Tomorrow’s Leonardos: the United States and Tuscany

The U.S. Consulate in Florence was established exactly 300 years after the death of Leonardo.


Florence Cocktail Week is served

Building on the success of previous editions, Florence Cocktail Week returns this May with a celebration of dressed-up drinks. Organised by Paola Mencarelli and Lorenzo Nigro, the event, which runs from May 12, will feature masterclasses, roundtables and tasting sessions.


The genuine Florentine article: Cuoiofficine

Cuoiofficine is a unique contemporary leather firm established in Florence by brothers Timothy and Tommaso Sabatini. Elevating their artisanal expertise to a leather business for modern customers, the siblings blend ...