Tuscan Region launches online crowd storytelling project

Tuscany, Beautiful Everywhere

Helen Farrell
July 14, 2016 - 13:30

The Tuscan Region has presented a new online crowd storytelling project called Tuscany, Beautiful Everywhere (Toscana Ovunque Bella in Italian).



279 stories about Tuscany, or rather about all those little “Tuscanies”, given that 279 municipalities comprise the region. The project is the brainchild of Enrico Rossi, the president of the Tuscan Region, who wrote to each community requesting an original short story, each with its own narrator and distinctive voice. The aim is to promote Tuscany’s little-known destinations.


Marco Malvaldi, the crime novelist, gives us goose bumps with a tale about his hometown, Pisa. Certaldo plays its literary card as a poetically disillusioned Boccaccio writes to us from beyond the grave. Manciano and Montemerano are related through the words of Lucio Niccolai, a secondary school literature teacher. A young traveller named Alice says it all about Pescaglia, a magical land amongst forests and fairytales. From Impruneta author Marco Vichi takes readers into the flames and furnaces of the terracotta town’s past, while sculptor Giampaolo Talani shapes words into pictures about the seaside resort of San Vincenzo.




Promoted by the Regione Toscana with Toscana Promozione Turistica and Fondazione Sistema Toscana, the project is supported by the Associazione Nazionale Comuni Italiani (National Association of Italian Municipalities).


In Italian and English (translated by the editors of The Florentine), the stories delve deep into the identity of Tuscany, depicting the region at its most complex and beautiful, everywhere.

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