The new Taxi rosa service has been introduced in Florence, in a move to help women find a taxi as quickly as possible at night.
The service, available on numbers 4242 and 4390, means that calls from women at night in Florence will take precedence by pressing “1” upon getting through to the operator. Women travelling alone at night in Florence already receive a 10 per cent discount from 9pm to 2am.
The decision comes as Italian authorities continue investigations into accusations by two American women studying abroad in Florence that they were raped by two on-duty police officers. The women, aged 19 and 21, had previously tried to call for a taxi.