The Istituto degli Innocenti has launched two social media campaigns aimed at entertaining children during these days of lockdown and apprising them of the gravity of the Coronavirus.
The Institute’s usual in-house work, which is centred around educational activities for children, has been transferred to online media. Its first campaign, #RestoACasaMaNonMiAnnoio, offers a range of multimedia exercises, games, stories and workshops to provide children with the social interaction that they would usually enjoy, in normal circumstances.
The Institute’s second initiative, #LaCulturaArrivaACasa, instead functions as a virtual tour through the art and the culture of hospitality that goes back to the Ospedale degli Innocenti’s foundation in 1445. The modern Institute continues its work while acting as a champion for children’s rights.
Maria Grazia Giuffrida, president of the Istituto degli Innocenti, commented: “Even at the moment, our first thoughts are with children and the promotion of their rights, the right to play, education and fun. Thanks to modern technology, we are able to bring them entertainment and educational activities from a distance.”
The director general of Innocenti, Giovanni Palumbo, added that “keeping children occupied at the moment is important, but not the be-all-and-end-all. Children are afraid too, and we need to explain to them, using the right words, what this virus is and why they need to stay at home.”
Both campaigns can be found on the Museo degli Innocenti‘s and the Istituto degli Innocenti‘s Facebook pages, the Istituto degli Innocenti’s Instagram page, and website.
