Innocenti online

The charity’s work continues virtually

Editorial Staff
March 20, 2020 - 12:38

The Istituto degli Innocenti has launched two social media campaigns aimed at entertaining children during these days of lockdown and apprising them of the gravity of the Coronavirus.

 

The Institute's usual in-house work, which is centred around educational activities for children, has been transferred to online media. Its first campaign, #RestoACasaMaNonMiAnnoio, offers a range of multimedia exercises, games, stories and workshops to provide children with the social interaction that they would usually enjoy, in normal circumstances.

 

 

 

 

The Institute's second initiative, #LaCulturaArrivaACasa, instead functions as a virtual tour through the art and the culture of hospitality that goes back to the Ospedale degli Innocenti's foundation in 1445. The modern Institute continues its work while acting as a champion for children's rights.

 

 

Maria Grazia Giuffrida, president of the Istituto degli Innocenti, commented: "Even at the moment, our first thoughts are with children and the promotion of their rights, the right to play, education and fun. Thanks to modern technology, we are able to bring them entertainment and educational activities from a distance."

 

 

 

 

The director general of Innocenti, Giovanni Palumbo, added that "keeping children occupied at the moment is important, but not the be-all-and-end-all. Children are afraid too, and we need to explain to them, using the right words, what this virus is and why they need to stay at home."

 

 

Both campaigns can be found on the Museo degli Innocenti's and the Istituto degli Innocenti's Facebook pages, the Istituto degli Innocenti's Instagram page, and website.

Support The Florentine

It’s time to support The Florentine. It was April 2005 when the first issue of The Florentine hit the presses. Little did the founders know what would lie ahead: 15+ years of a magazine that is loved and respected by readers all around the world. Distributed for free around Florence and to subscribers as far away as New York and Melbourne.
The Florentine always changes with the times—that’s our promise to you.

In recent years, we have improved the monthly print magazine, polished our newsletter, fed our hyperactive social media channels and explored innovative interactive platforms to be closer to you. Every day we receive emails from Florence lovers, expressing gratitude for the work we do. Which is why we have introduced a support page, so that you can pledge directly as a gesture of goodwill for our independent journalism.

Please consider making a donation to help us continue our coverage from this city we all love.


Donation Total: €20,00

more articles

Comments