2021 brings a raft of new Florence experiences made possible by city council grants.
Forty-seven projects have received financing from the Florence tourism board. The international schemes include a new quarterly magazine to promote Florence as a conference destination by Firenze Convention Bureau and The Florentine; videos about craft workshops that use new technology as told by the students of Harding University to attract the return of US students; and Florence viewed through women’s eyes during virtual and in-person tours to discover unique places in the Oltrarno by Il Palmerino Association.
New tours and experiences have been funded to entice Florentines to learn more about their city, including outdoor tours around the city’s fountains (Studio Giambo); accessible tourism for all with SUP on the River Arno (Sup 4 All); a combination of digital and in-person tours of Florence and its outlying areas aimed at the elderly (Senza Età); outdoor tours of urban art created on newsstands to take locals out of the city centre; a religious and restoration tour with Confguide and Scuola d’Arte Sacra; walking tours around the Bellosguardo hills, ending at Il Conventino crafts centre (Associazione Città Sostenibile); video projections about Florence captured by drones (Associazione Feeling); a virtual reality tour and digital treasure hunts of the Marino Marini Museum for families (Associazione Sciogli Libro); a tour of the areas near the city’s tram stops (Associazione via Maggio); a talk show promoting dialogue between locals and tourists (Associazione Culturale Zera); a tour of the city’s stargazing spots and observatories (Club Europeo Ispra); a bike tour around Florence’s neighbourhoods (Associazione Firenze dei Desideri); and a green tour around the parks and avenues (Firenze Greenaway).
This article was also published in Issue 274 of The Florentine.