Regenerating Rifredi

App to rediscover the Florentine neighbourhood

Editorial Staff
February 15, 2021 - 17:29

A Crowdfunding appeal was launched via the Eppella Platform on February 8, seeking to raise money for an innovative project in Florence. The project, estimated to be completed by the summer, consists of an open-air multimedia path, linked to an interactive app that offers a unique virtual reality tour of the Rifredi area of Florence.


The experience involves following an itinerary that allows you to explore the hidden gems of the Rifredi neighbourhood. Nicknamed Rifrediamo, the initiative aims to regenerate the Rifredi area of Florence, by re-introducing cultural awareness, contemporary tourism and a sense of community back to the neighbourhood.


The talented young members of the Macramé Social Cooperative will curate the virtual project using stories and anecdotes from their own and others’ experiences in the Rifredi area, such as those of renowned actors, Gaia Nanni and Alessandro Riccio. 



Open-air discovery route



The path consists of artwork such as the colourful Nelson Mandela Mural, the monkey statue in piazza Tanucci, and the historic Teatro di Rifredi. Alessandro Guarducci, president of the Macramé Social Cooperative, believes one of the ways of empowering young people is by involving them in projects such as this. Through this, he believes we will see a ripple effect though society, creating a stronger sense of community and more tourism in the Rifredi neighbourhood.



Nelson Mandela mural forms part of the path



Upon reaching the final crowdfunding figure of 6,000 euro, Fondazione CR Firenze will double the amount. The funds raised will see the creation of the app by May, and the completion of the path through Rifredi by June. The project is implemented as part of the Fondazione CR Firenze's Social Innovation Jam 2 initiative, within Siamosolidali, in collaboration with Impact Hub Firenze and Feel Crowd.


Learn more about the project.

To donate visit here.




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