Films, documentaries, TV series and audiovisual creations seek the beauty of Tuscany as their backdrop. 2021 saw an increase of 100% compared to 2019, with over 146 productions made by both Italian and international companies in collaboration with the Toscana Film Commission, generating an estimated economic impact of 13 million euro in the region. 611 technical workers and 400 local service companies were employed, reaching an increase of 150%.

Among the productions made in 2021, three were by Netflix, two by HBO and one by the Disney Channel. Red carpet stars flocked to the region for the shots in the city and surroundings, including Penelope Cruz, Zoe Saldana, Brian Cox, Vanessa Incontrada, Hershey Felder, Pierfrancesco Favino, Nanni Moretti, Laura Morante, Sarah Snook and Jeremy Strong.

Among the many made, there were 22 feature films, 9 TV series, 11 short films, 34 documentaries and a long list of others, ensuring Tuscany’s role as highly sought for cinema. The increase is partly accredited to the restarting of many projects that had been cancelled in 2020, following the year of many closures and lockdowns.
President of the Tuscan Regional Council Eugenio Giani commented, “Cinema and television have a magical power in spreading the beauties of the territory all over the world, prompting you to visit them…The many sets hosted in Tuscany in 2021 give hope for a possible increase in the number of tourists in the future.”