Crocodiles, dolphins, frogs, wolves, and more run rife across the Barberino Designer Outlet as 100 giant colourful animals make their way to Barberino in an open-air exhibition by Cracking Art, on display from July 12 to September 25. Titled Arte Rigenerante, the works made from regenerated plastic will be placed along the river and all over the Centre in tribute to the nature in which the Centre is immersed. The free entry show is the perfect chance to take advantage of the summer sales that start on July 2, so that visitors can make the most of great offers while enjoying the contemporary art creatures.
Cracking Art takes its philosophy from the art of cracking, breaking, yielding and collapsing, with the chemical reaction that transforms crude oil into plastic, the process which fascinates the artists; the moment in which natural elements are transformed into something artificial. Cracking is the process used to transform oil into virgin naphtha, composed of simple molecules at the base of thousands of synthetic products, such as plastics. By using regenerated plastic, on the other hand, the artists ensure meaningful works of art that are sensitive to nature and sustainability, in keeping with the outlet’s own mission.
Having made the journey to embrace modern art in the Mugello, reflect on the works of art in between store visits, as the installations are interspersed within the natural environment, creating a truly unique shopping experience.
With discounts of up to 70% off all year round, you can expect summer sales prices that are jaw-droppingly discounted from brands like Karl Lagerfeld, New Balance, and Pinko Whether you’re looking to pick up some seasonal bits and pieces, or get set for September and beyond, make the most of designer brands at amazing prices to purchase gifts, clothes, and housewares taking advantage of the over 120 boutiques, cafés and restaurants in the picturesque location along the Sieve river.
Open from 10am to 8pm, Monday to Sunday, getting to this outdoor shopping centre is easy as the shuttle bus is now active daily, with three departures per day from Florence’s Santa Maria Novella station, or it’s an easy 30-minute drive from Florence.
Find out more at www.McArthurGlenBarberino.com