The Munich-based Ruby Group is bringing its lean luxury philosophy to Florence’s piazza della Libertà in its first foray into Italy. With a concentration on the essentials, Ruby Bea Hotel & Bar creates a contemporary, affordable form of luxury for modern, cost- and style-conscious customers as well as providing innovative and well-equipped Ruby Dante Workspaces in a creative atmosphere.
Ruby Bea and Ruby Dante draw meaningful inspiration from Florence’s rich cultural heritage, reflecting the city’s artistic and intellectual legacy. Renaissance roots are beautifully captured in the design of both the hotel and the workspaces, where guests and coworkers embark on a journey through time, experiencing different perspectives much like artists who revolutionized the understanding of perspective in art.
Ruby Bea Hotel & Bar
Set in a historic 19th-century building overlooking the grand, tree-lined piazza della Libertà, the hotel offers 118 designed rooms across 5,292 square metres. The ground floor features typical Florentine arcades, while the high ceilings on the upper floors allow for 43 square-metre maisonette-style layouts. Warm tones of terracotta, red, and gold dominate the decor, complemented by bespoke artwork and mirrors above each bed, creating a cohesive aesthetic throughout the hotel. Every detail, from plush pocket spring mattresses to soundproofing and Ruby Care aromatherapy products, is crafted to ensure a comfortable stay.
Ruby Bea Hotel & Bar combines timeless elegance with modern comforts across its stylish rooms and vibrant public areas. A standout feature, the hotel’s bar is adorned with an engaging collection of convex mirrors, part of an interactive art installation that playfully distorts perspectives with unexpected angles. Handpicked decorative elements such as vintage binoculars, balance scales and ornate bird cages enhance the ambience in the communal areas with touches of historical charm. Adjacent to this dynamic setting is the outdoor terrace, a delightful oasis perfect for savouring sundowners or immersing oneself in live local music performances. This space invites guests to linger over drinks or enjoy impromptu musical soirées with guitars available for rent.
Guests can select from five room categories, each tailored to suit various needs and preferences. COSY rooms, sized 17 to 20 sqm, are designed for solo travellers, offering a compact and efficient space. LOVELY rooms provide 18 to 24 sqm of space, ideal for couples or friends seeking a bit more room. WOW rooms, which extend up to 40 sqm, feature comfy beds with deluxe oversized bedding, complemented by wardrobes and business-sized desks; some also include cosy armchairs. LOFT rooms, covering 25 to 33 sqm, are spacious, light-filled accommodations with extra-long beds, ample wardrobes, and large desks, perfect for guests who appreciate more space to relax and a premium experience. MAISONETTE rooms, exquisite two-storey spaces ranging from 43 to 47 sqm, offer the perfect retreat for up to four people. Each boasts a plush sofa bed upstairs and a luxurious double bed downstairs, creating cosy and private areas for sleeping or lounging. Most feature a private balcony, offering guests an exclusive retreat where they can enjoy sweeping views of the surrounding cityscape or serene courtyards.
Room rates start at 150 euro per night for single occupancy during the low season, with prices varying at other times.
Ruby Dante Workspaces
Ruby’s eighth co-working space, offers 36 workplaces in a 247 square-metre space. It features inspiring public areas and intelligently designed offices with fully equipped workstations. Whether you’re in Tuscany for a day, a week, a month or more, there’s a workspace for you at Ruby Dante.
Perched on the top floor of Ruby Bea, you’ll find hot desks, co-working tables, private offices and stylish meeting rooms, along with comfy sofas for informal catchups. There’s even a private roof terrace for al fresco working, drinks with workmates or some time out with a book. Vintage furniture, high-quality materials and sophisticated lighting make up the community area, whose multifunctional kitchen island and professional barista coffee machine form the heart of the coworking space. Barista coffee, tea, fresh fruit, internet, cleaning and all other ancillary costs are included in the package. Designed for up to ten people, the meeting room is equipped for brainstorming sessions, presentations or hybrid team meetings, and can be booked by the hour.
Membership prices start at 60 euro per month, with day passes available from 30 euro.
