Tauck gives back to Florence

Tauck gives back to Florence

The global travel leader is marking its 100th anniversary in Florence from February 3 to 6.

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Tue 28 Jan 2025 12:53 PM

Global travel leader Tauck is marking its 100th anniversary in Florence, welcoming more than 700 employees, family members, director guides, board members and sponsoring partners from February 3 to 6. Traveling from 32 countries, attendees are assembling in 13 hotels across the city for general meetings and focused breakout sessions, daily sightseeing excursions, gala evening events as well as an array of volunteer activities.

Arthur Tauck Sr. with motorcoach

Besides having plenty of chances to celebrate, the Tauck event is also providing the company with an opportunity to contribute in a meaningful way to Florence, a featured destination on some of Tauck’s most popular tours since 1993. Over the course of two days, attendees will participate in an afternoon of volunteer work around the city. Activities include an array of restoration and beautification projects, an initiative designed to support the integration of the English language into educational programs and tours in the city’s museums, and art-themed projects that upcycle discarded items and employ members with disabilities of the local community.

Early tour in New England

In all, attendees are donating more than 1,400 hours of volunteer labor, and the work on each of these projects is made possible through the close cooperation of many local organizations including Angeli del Bello, Firenze Musei, Custodi del Bello, Made in Sipario and Collettivo Stappati. As part of its 100th anniversary gathering, Tauck has also provided a generous grant for the completed restoration the Madre Terra floor mosaic in the Baptistery of San Giovanni, which dates back to approximately 1200 AD.

Florence’s rich history resonated with the Tauck family and executive team, and prompted the company to celebrate its milestone anniversary here, explained CEO Jennifer Tombagh. “Florence is regarded as the birthplace of the Renaissance, which propelled Europe out of the Dark Ages and time of the Black Death into a new era of humanism and stunning achievements in art, architecture, science, literature and more. Throughout the Renaissance and thanks to the patronage of the Medici family, creativity and innovation flourished. In much the same way, our family-owned company has emerged from the challenge of a global pandemic and is poised to achieve new levels of success as we enter our second hundred years.”

“It’s no exaggeration at all to say we’re 100 years young,” remarks Dan Mahar, chairman of Tauck. “Although our values are timeless, we still have an incredible thirst to keep exploring and innovating, whether it’s new destinations, new modes of travel or new ways of delivering life-changing experiences to our guests. At the same time, we’re rededicated to supporting a thriving world by having a positive impact—environmentally, socially and economically—on the people and places we visit, and in the places where we live and work.

First Tauck tour in 1925

Celebrating its 100th anniversary in 2025, Tauck has been family owned for four generations. The company is a world leader in upscale guided travel, with more than 170 land tours, safaris, river cruises, small ship ocean cruises and family travel adventures to 70+ countries and all seven continents. In each of the last 27 years, Tauck has been honored in Travel + Leisure magazine’s annual “World’s Best Awards” celebrating the very best in luxury tours, cruises, hotels and more.

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