Florence and romance are inseparably linked, with plenty of options in the Renaissance city this February 14 to swoon your loved one or spend time with those you care about. Whether it’s a quiet dinner or a more lavish affair, here’s our roundup of ways to spend Valentine’s Day in Florence and Tuscany, 2025.
Savour some sweetness
Iginio Massari Alta Pasticceria celebrates Valentine’s Day with heart-shaped goodness that tells a sweet love story. Located in via de’ Vecchietti 3, pass by for limited-edition heart-shaped cake, cremino or crostata, with the special Maritozzo bound to melt hearts, containing “melampo” (apple and raspberry) jam and a raspberry mousse with candied lemon and cinnamon.
Run for Love
Choose when and where to run between February 14-16, but more importantly, with whom, for the couples’ virtual Valentine’s Day run that raises funds for the Meyer Children’s Hospital. A distance of 4.5 km per person (9 km total) is to be carried out over the course of the weekend in aid of the Play Therapy project. Minimum donation of 9 euro per person requested.
Your Wedding in Florence
If you’re planning the most memorable Valentine’s Day imaginable, consider popping the question with Your Wedding in Florence, curators of incredibly romantic and cater-made proposals.
Valentine’s at Hard Rock Cafe
The Hard Rock Cafe in via Brunelleschi hosts a Just the two of us evening dedicated to amore. Share some laughter with a themed quiz and enjoy the exclusive two- or three-course menu that sees choices like fried chicken cobb or grilled salmon and spicy shrimp, accompanied by a pure passion martini. Book your spot.
Caffè Gilli
Paying homage to love, the historic pastry store in the heart of Florence creates themed dolci, at the hands of head pastry chef Massimo Davitti and Ivan Santoro. Caffè Gilli in piazza della Republlica will serve the sweetness from February 8, with home delivery through their website.
Spiced Amour
Ditta Artigianale warms your heart with a new signature coffee called Spiced Amour, made with creamy white chocolate, fresh citrus syrup and a pinch of spicy chili pepper.
Indulgence at Helvetia & Bristol – Starhotels Collezione
For a lavish day dedicated to love, indulge in a spa session at the 5-star hotel where the wellness refuge offers a Spa Romance and Relaxation Spa Night featuring Roman baths, hydromassage, and sauna among the many treats to savour.
Sip and play
Taste Tuscan wines from Querceto while finding out about sex toys with La CLIT. Held at The22 Collective on February 8, 45 euro per person includes bites, wine, and a small gift. To book call/WhatsApp The22 +39 333 364 7784 or message The22 on Instagram. Email: welcome@the-22.com.
Arnolfo Tower
Take your love to new heights with MUS.E offering the chance to celebrate romance with a cheers and sweet surprise at 95 meters, climbing Palazzo Vecchio’s Arnolfo Tower between 7 and 8.30pm on February 14. Book your spot.
Galentine’s Workout
Get the gals together for a 50-minute workout with Gina, followed by healthy snacks provided by Sara Cagle. Taking place from 5-6.30pm on February 14, at via dei Serragli 51.
