The journey of MMEGA Homes & Villas began in 2015 when two young professionals, Giorgio Muriella and Edoardo Matucci, both with extensive experience in the real estate sector, met by chance at an evening course for real estate agents. Edoardo came from the property sales industry, while Giorgio specialized in short-term rentals. They both had innovative ideas, big dreams, and an unstoppable drive to succeed.
Starting with a limited budget, working out of Edoardo’s small basement and a tiny sublet office on via dei Bardi, they dedicated themselves to their vision, working 24/7 for months. They took on the challenge of competing with established players in one of Italy’s most competitive markets for property management: Florence.
From the outset, the heart of their project was the industrialization of processes, making operations more efficient, scalable and sustainable. Cutting waste, reducing fixed costs and maintaining a lean structure made Homes in Florence more appealing, dynamic and agile compared to traditional competitors, who were often slower to adapt and less innovation-driven.
The real advantage? A more competitive price for guests, allowing them to enjoy Florence while spending less—without ever compromising on quality or experience. It was a choice that made all the difference.
Growth happened organically, driven by word of mouth. Every apartment was managed with artisanal care, but through an optimized structure that enabled scalability without sacrificing quality.
The true strength of Homes in Florence was creating a model that benefited everyone: property owners, guests and the company itself. Property owners enjoyed a hassle-free, fully managed experience with optimized returns and no operational burdens. Guests found high-quality accommodations at more competitive prices than the market average, thanks to an efficient and streamlined business model.
From the very beginning, the company focused on smart cost management, keeping operating expenses significantly lower than the competition. This not only allowed for more attractive rates but also ensured sustainable margins, making the project solid and scalable over time.
Expansion and the birth of MMEGA
By 2020, the success of Homes in Florence led to a natural expansion beyond short-term rentals. Recognizing the evolving needs of both investors and travelers, Muriella and Matucci expanded their activities to include real estate sales and investment services. They created an independent real estate division, providing expert advice to investors interested in acquiring high-end properties in Florence and other sought-after locations. This move established them as key players not only in rentals but also in the luxury real estate market.
In 2021, following the Covid-19 pandemic and the rising demand for open-air living, villas and independent properties, they took another bold step by launching Tuscan Villas, a division dedicated to luxury estates in the countryside of Tuscany, Marche and Umbria. This expansion allowed them to offer an even more diverse selection of premium accommodations, catering to those seeking the energy of Florence and those desiring the tranquility of the Italian countryside. The addition of Tuscan Villas introduced a new standard in villa rentals, ensuring guests could experience the elegance of traditional Italian estates with personalized luxury services.
By 2024, what had started as a small rental agency in Florence had transformed into one of Italy’s leading luxury property management firms, boasting a portfolio of over 500 prestigious properties across various regions. To reflect this remarkable growth and its new vision, Homes in Florence underwent a strategic rebranding, becoming MMEGA Homes & Villas.
The name MMEGA is an acronym formed from the founders’ initials: Matucci, Muriella, Edoardo, Giorgio, Associated—a tribute to their partnership and shared ambition that fueled their success. With this new identity, the company solidified its leadership in luxury rentals and real estate, offering not just exclusive stays but a fully tailored hospitality experience.
Additionally, with MMEGA Costruzioni, they introduced a service dedicated to renovating prestigious properties.
Today, MMEGA is more than just a property management company—it is a fully integrated service encompassing real estate, rentals, renovations and hospitality. It is designed to maximize the value of luxury properties while delivering unforgettable guest experiences. Its strength lies in transforming real estate into highly profitable investments, providing property owners with a completely hassle-free experience while elevating the standards of high-end tourism.
Each property managed by MMEGA is carefully selected for its location and quality, ranging from historic apartments with breathtaking views of Florence to sprawling countryside villas with private pools and vineyards. But MMEGA does more than just offer extraordinary homes: every stay is designed to be personalized and immersive. With a concierge service that collaborates with top partners and tour operators, MMEGA organizes exclusive experiences such as private chefs, bespoke wine tastings, guided cultural tours and private yacht charters. This meticulous attention to tailored hospitality transforms every stay into an authentic Italian experience.
At the same time, MMEGA’s expertise in marketing, dynamic pricing strategies, guest management and property maintenance ensures that owners achieve outstanding returns with total peace of mind. The company’s end-to-end management guarantees that properties are professionally maintained, strategically promoted, and optimized for both short- and long-term rental markets.
Future and sustainability
With a growing presence in Sicily, Sardinia, Marche and Umbria, MMEGA is continuously seeking new investment opportunities. It collaborates with property owners eager to transform their homes into exclusive luxury residences, expanding its portfolio in emerging high-end hospitality markets.
MMEGA: the perfect partner to enhance your property
If you own a villa in Tuscany or an apartment in Florence and are considering turning it into a high-return asset, MMEGA offers a unique and hassle-free approach that combines expertise, profitability and an unwavering commitment to excellence. With a dedicated team maintaining the highest standards in luxury property management, MMEGA ensures that every property under its care delivers exceptional value to both owners and guests.
For more information, visit www.mmega.com or contact the team at info@mmega.com.
