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Destination Florence

    Destination Florence is the official marketplace of the City of Florence, the first and only one stop shop for purchasing the city's tourism services, from hotel reservations to museum tickets, theater performances, guided tours and more. Head to destinationflorence.com to learn more about Florence's offerings.

    Articles by the author

    THINGS TO DO

    4 cooking classes to try in Florence

    Find out how to recreate Florentine and Italian recipes at home.

    THINGS TO DO

    Stores, workshops and centres to take you into 2023

    Sort out your seasonal supplies with the stores and centres you need to know, with workshops as well to wake up your creativity over winter.

    THINGS TO DO

    Need present ideas? Gift Florence!

    Destination Florence's gift ideas for the festive season.

    THINGS TO DO

    Autumnal itineraries to embrace seasonal beauty

    Destination Florence share ideas on how to make the most of fall.

    NEWS

    Tourism in Florence: tour operators give their take

    Industry sees boost with striking summer increase.

    NEWS

    Florence favoured for noted congresses

    The Renaissance city has been awarded prestigious conventions.

    THINGS TO DO

    Opera and Florence merge in MaggioMusicArt

    The four cultural experiences offered by Destination Florence and Teatro del Maggio consist of exclusive occasions of opera coupled with themed itineraries.

    THINGS TO DO

    Savour the spring with Destination Florence

    Surprise someone special with a memorable outing in the city.

    NEWS

    Florence gains free coding centre

    The city positions itself firmly as a centre for technology with a free school for coding creatively structured without lessons or teachers. 42 Firenze is a project backed by Fondazione ...

    NEWS

    DUCO Italy and the thoughts of Florence’s hotel managers

    DUCO Italy is a high-end tourism event held annually in Florence, Italy. It promotes the excellence of Italian hospitality to the world’s most important buyers. It’s an invitation-only event featuring ...

    THINGS TO DO

    Destination Florence in 2022

    Destination Florence sets out their programme for the year ahead with themes and suggestions for each month. On their blog and website, you’ll find endless ideas for experiences and adventures ...

    NEWS

    Challenges and prospects for the study abroad industry in Florence

    Fabrizio Ricciardelli, president of AACUPI – Association of American College and University Programs in Italy, explains the challenges and prospects for the study abroad industry in Florence.       ...

    ART + CULTURE

    Alexander Pereira talks about the new Sala Zubin Mehta

    Alexander Pereira became the head of Florence’s leading musical foundation, Maggio Musicale Fiorentino, in December 2019. In this exclusive interview for DF Magazine, the Superintendent tells us about the inauguration ...

    FOOD + WINE

    Meet Paolo Lavezzini, the new Executive Chef at Four Seasons Florence

    Paolo Lavezzini, the new executive chef at Four Seasons Florence, explains his culinary goals for Il Palagio, one of the city’s top gourmet dining experiences.          To ...

    COMMUNITY

    Talking about universities and conferences with Alessandra Petrucci

    Leaders in academic, medical, research and professional fields were awarded on October 14 for their commitment to winning bids to hold congresses and events in Florence, which bring a strong ...

    THINGS TO DO

    Give the gift of Florence

    Gift giving is sometimes difficult, but not at all so when you’re presented with the option of wrapping up an entire city under the Christmas tree. This year, Destination Florence ...

    FOOD + WINE

    Cocktail themed experiences in Florence and Tuscany

    Spend your September serate at some of these top spots in the city and beyond for an aperitivo with a view. From rooftop sipping to sidecar adventures, toast to the ...

    THINGS TO DO

    Outdoor explorations and adventure with Destination Florence

    The best way to endure the heat of the summer months is to set off on an outdoor adventure in the fresh air in Florence, and yes, it can be ...

    NEWS

    The scent of Pitti: interview with Raffaello Napoleone

    For Destination Florence Magazine, we speak with Raffaello Napoleone, Chief Executive of Pitti Immagine, about the first Pitti Immagine trade fair to be held in Florence since the pandemic struck.   ...

    THINGS TO DO

    DUCO returns to Florence: interview with Carolina Perez

    As DUCO 2021 gets underway in Florence, Carolina Perez, the event’s founder, speaks about her Italian roots, what delegates can expect from the return of the top tourism event and ...

    THINGS TO DO

    BE.LONG makes staying longer in Florence easier

    With every move, there are a series of practicalities to be sorted. The Be.Long platform brings all those bits to one place, making your longer-term move to the city as ...

    COMMUNITY

    Discover Florence’s LGBT+ community

    A wide-range of events and tours bring you on a journey of discovery through rainbow Florence. Here, we detail the unmissable cultural highlights and guided itineraries that will enhance your ...

    THINGS TO DO

    Live music returns to Teatro del Maggio Musicale Fiorentino

    We’ve waited for what has felt like an eternity for so many aspects of life to open back up again, and live music was undoubtedly one of the most missed. ...

    NEWS

    BE.LONG: the online service to make staying longer in Florence easier

    Florence is about to launch a new service for the city’s temporary citizens. Be.Long, a project developed by Destination Florence in partnership with the City of Florence, aims to repopulate ...

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