Author: Destination Florence

Destination Florence is the official marketplace of the City of Florence, the first and only one stop shop for purchasing the city's tourism services, from hotel reservations to museum tickets, theater performances, guided tours and more. Head to to learn more about Florence's offerings.
January 20, 2022

Destination Florence in 2022

Destination Florence sets out their programme for the year ahead with themes and suggestions for each month. On their blog and website, you’ll find endless ideas for experiences and adventures in the city and surroundings, with a focus each month on the various aspects that make Florence spectacular.           January can […]
December 23, 2021

Challenges and prospects for the study abroad industry in Florence

Fabrizio Ricciardelli, president of AACUPI – Association of American College and University Programs in Italy, explains the challenges and prospects for the study abroad industry in Florence.           As president of AACUPI, what challenges have you had to face during the pandemic and what are the prospects for the future of […]
December 22, 2021

Alexander Pereira talks about the new Sala Zubin Mehta

Alexander Pereira became the head of Florence’s leading musical foundation, Maggio Musicale Fiorentino, in December 2019. In this exclusive interview for DF Magazine, the Superintendent tells us about the inauguration of the auditorium on December 21 and the cultural centre’s desire to attract conference tourism.         What will happen with the opening […]
October 20, 2021

Meet Paolo Lavezzini, the new Executive Chef at Four Seasons Florence

Paolo Lavezzini, the new executive chef at Four Seasons Florence, explains his culinary goals for Il Palagio, one of the city’s top gourmet dining experiences.          To what extent do your Emilian roots influence your cuisine? And are you bringing a piece of Brazil to the Four Seasons kitchen?  My Emilian origins […]

Talking about universities and conferences with Alessandra Petrucci

Leaders in academic, medical, research and professional fields were awarded on October 14 for their commitment to winning bids to hold congresses and events in Florence, which bring a strong economic impact to the city. Taking place in the Salone dei Cinquecento in Palazzo Vecchio, ambassadors of Florence were acknowledged for their efforts to strengthen […]
October 19, 2021

Give the gift of Florence

Gift giving is sometimes difficult, but not at all so when you’re presented with the option of wrapping up an entire city under the Christmas tree. This year, Destination Florence present their Plus campaign, with some of the most-loved hotels in the city at once-off prices that have never been seen before. On offer until […]
September 13, 2021

Cocktail themed experiences in Florence and Tuscany

Spend your September serate at some of these top spots in the city and beyond for an aperitivo with a view. From rooftop sipping to sidecar adventures, toast to the new season with these cocktail themed experiences. Cin cin!       Rooftop relax       Sipping your favourite drink as you gaze at […]
August 4, 2021

Outdoor explorations and adventure with Destination Florence

The best way to endure the heat of the summer months is to set off on an outdoor adventure in the fresh air in Florence, and yes, it can be found! Here, we’ve put together some of the top experiences to be enjoyed in the city and surroundings that will give you respite from the […]
July 28, 2021

The scent of Pitti: interview with Raffaello Napoleone

For Destination Florence Magazine, we speak with Raffaello Napoleone, Chief Executive of Pitti Immagine, about the first Pitti Immagine trade fair to be held in Florence since the pandemic struck.             The streets of the city fill with scent during Pitti…   It’s true! During Pitti, Florence emanates a stylish scent, […]
July 16, 2021

Destination Florence Magazine Issue 2: out now

    Destination Florence Magazine: Issue 2 is out now!   Get the free digital download.     Destination Florence Magazine has now reached its second issue and continues to promote Florence as a quality destination by Destination Florence Convention and Visitors Bureau in partnership with The Florentine, with the support of the City of Florence. […]