Author: Destination Florence

Destination Florence is the official marketplace of the City of Florence, the first and only one stop shop for purchasing the city's tourism services, from hotel reservations to museum tickets, theater performances, guided tours and more. Head to to learn more about Florence's offerings.
September 13, 2021

Cocktail themed experiences in Florence and Tuscany

Spend your September serate at some of these top spots in the city and beyond for an aperitivo with a view. From rooftop sipping to sidecar adventures, toast to the new season with these cocktail themed experiences. Cin cin!       Rooftop relax       Sipping your favourite drink as you gaze at […]
August 4, 2021

Outdoor explorations and adventure with Destination Florence

The best way to endure the heat of the summer months is to set off on an outdoor adventure in the fresh air in Florence, and yes, it can be found! Here, we’ve put together some of the top experiences to be enjoyed in the city and surroundings that will give you respite from the […]
July 28, 2021

The scent of Pitti: interview with Raffaello Napoleone

For Destination Florence Magazine, we speak with Raffaello Napoleone, Chief Executive of Pitti Immagine, about the first Pitti Immagine trade fair to be held in Florence since the pandemic struck.             The streets of the city fill with scent during Pitti…   It’s true! During Pitti, Florence emanates a stylish scent, […]
July 16, 2021

Destination Florence Magazine Issue 2: out now

    Destination Florence Magazine: Issue 2 is out now!   Get the free digital download.     Destination Florence Magazine has now reached its second issue and continues to promote Florence as a quality destination by Destination Florence Convention and Visitors Bureau in partnership with The Florentine, with the support of the City of Florence. […]

DUCO returns to Florence: interview with Carolina Perez

As DUCO 2021 gets underway in Florence, Carolina Perez, the event’s founder, speaks about her Italian roots, what delegates can expect from the return of the top tourism event and future travel trends for the bel Paese.          Your website explains that DUCO was “born out of a passion for cultural exploration […]
July 9, 2021

BE.LONG makes staying longer in Florence easier

With every move, there are a series of practicalities to be sorted. The Be.Long platform brings all those bits to one place, making your longer-term move to the city as smooth as possible. The project developed by Destination Florence in collaboration with the City of Florence seeks to bring a whole new wave of residents […]
June 10, 2021

Discover Florence’s LGBT+ community

A wide-range of events and tours bring you on a journey of discovery through rainbow Florence. Here, we detail the unmissable cultural highlights and guided itineraries that will enhance your knowledge of LGBTQIA+ Florence.       LGBT+ Events       Florence Queer Festival is a true gem in the LGBT+ cultural calendar. Taking […]
May 27, 2021

Live music returns to Teatro del Maggio Musicale Fiorentino

We’ve waited for what has felt like an eternity for so many aspects of life to open back up again, and live music was undoubtedly one of the most missed. As performers, conductors and musicians take to the stage once again at Florence’s much-loved Teatro del Maggio Musicale Fiorentino at piazzale Vittorio Gui 1, there’s […]
April 14, 2021

BE.LONG: the online service to make staying longer in Florence easier

Florence is about to launch a new service for the city’s temporary citizens. Be.Long, a project developed by Destination Florence in partnership with the City of Florence, aims to repopulate the historic centre with the next generation of residents and medium- to long-term rentals. Be.Long is equally primed to become the touchstone for help and […]
March 24, 2021

Journey through Dante Alighieri’s Florence

Dante Alighieri is undoubtedly the man of the moment with celebrations for his 700th anniversary bringing together many cultural organizations in paying homage to the Supreme Poet. There’s nowhere better to explore all things Dante than Florence, where he was born in 1265, lived (until his exile in 1302), and which features prominently in his […]