Destination Florence

    Destination Florence is the official marketplace of the City of Florence, the first and only one stop shop for purchasing the city's tourism services, from hotel reservations to museum tickets, theater performances, guided tours and more. Head to destinationflorence.com to learn more about Florence's offerings.

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    THINGS TO DO

    Picnicking in and around Florence

    Beaches and bathing suits aside, nothing signals the imminent arrival of summer quite like the art of eating all’aperto. Seeing and being seen dining outdoors – whether hunched over tiny ...

    THINGS TO DO

    Discover the Fattoria di Maiano

    The Fattoria di Maiano is the largest and most important agricultural company in the Florentine hills. Its three hundred hectares stretch from Fiesole to Settignano, an area that includes Monte ...

    THINGS TO DO

    Your Sunset in Florence

      There’s something quite singular about Tuscan light. That soft, golden sunset that borders on grapefruit, painting Renaissance villas and vine-covered hills in whimsical shades of blush. At sunset, the ...

    FOOD + WINE

    The roots of Tuscan wine

    Luca Perfetto, co-founder and CEO of Florencetown, speaks with us about wine tours, production history and the company’s new winery. Founded in 2006, Florencetown is a Florence-based tour operator offering ...

    FOOD + WINE

    Your Florence wine guide

    The Tuscan capital is found a cork’s throw from Chianti, a region renowned for its production of mostly Sangiovese ruby-red delight. For the foreign imagination, Tuscans and wine have become ...

    FOOD + WINE

    Gelato: a Florentine invention

    Folks worldwide flock to this Renaissance city with more motives than one, but its oh-so famous, lip-smacking gelato is reason alone to visit. Unbeknownst to many, the tasty treat is ...

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