Author: Destination Florence

Destination Florence is the official marketplace of the City of Florence, the first and only one stop shop for purchasing the city's tourism services, from hotel reservations to museum tickets, theater performances, guided tours and more. Head to to learn more about Florence's offerings.
May 3, 2018

Your Sunset in Florence

  There’s something quite singular about Tuscan light. That soft, golden sunset that borders on grapefruit, painting Renaissance villas and vine-covered hills in whimsical shades of blush. At sunset, the Florentine countryside becomes a scene of ethereal tones, the picture-perfect Eden we all dream Tuscany to be…   We know the scene: windows rolled down, […]
April 7, 2018

The roots of Tuscan wine

Luca Perfetto, co-founder and CEO of Florencetown, speaks with us about wine tours, production history and the company’s new winery. Founded in 2006, Florencetown is a Florence-based tour operator offering top-notch experiences in Florence and Tuscany. Our company began with the focus of providing high-quality excursions from Florence and has since developed to cover transportation, […]
April 6, 2018

Your Florence wine guide

The Tuscan capital is found a cork’s throw from Chianti, a region renowned for its production of mostly Sangiovese ruby-red delight. For the foreign imagination, Tuscans and wine have become somewhat synonymous–after all, “wine makes blood,” as Florentines often say. Ph. Alberto Sarrantonio   Of course, the region boasts a history of winemaking that predates […]
March 26, 2018

Gelato: a Florentine invention

Folks worldwide flock to this Renaissance city with more motives than one, but its oh-so famous, lip-smacking gelato is reason alone to visit. Unbeknownst to many, the tasty treat is said to boast Florentine roots in the city’s court, linking your modern-day indulgence with Florence’s glorious history. Records of frozen desserts akin to today’s gelato […]