Author: Kennedy Salveter

September 10, 2015
The Tuscan TimesTRAVEL

Siena winery invests in future generations

Four students from the University of Oregon got firsthand experience studying wine marketing in collaboration with Bindi Sergardi winery in Siena this summer. With wine consumption trends tending toward the younger generation, the students lent their valuable perspectives to the winery managers while also gaining their own work experience. ‘