The first conference of its kind dedicated exclusively to travel blogging and influencer marketing, #FUP2018 will focus on what makes an influencer and what skills it takes to become one. Eight of the most prominent Italy-based travel bloggers and influencers will share their thoughts in a free-entry panel discussion. But it's not just geared at individuals looking to make a living online: afternoon sessions will focus on building business relationships with influencers and bloggers and are particularly geared at tourism industry professionals and marketing teams. 

Registration is required for all events, which will take place within the Teatrino Lorenese at Florence's Fortezza da Basso.