Since 2005 The Florentine has been the go-to media outlet for English speakers in Florence and Tuscany, and an invaluable resource for Florence and Tuscany lovers worldwide.
With a native English editorial team and a network of international contributors, The Florentine is the voice of all those who have chosen Florence as their home, place of work and study, or simply as their favourite vacation destination, returning time after time.
The Florentine is printed every month, except in August, with a circulation that stays constant all year round. Copies are distributed free of charge in Florence through a network of pickup points that are popular among our readership and which are updated regularly.
The Florentine currently has upward of 800 subscribers.
The readership of The Florentine grows every day, sharing a love of Florence, a thirst for honest journalism, well-written articles and a passion for photography.
Our worldwide subscribers are people who go on loving Florence, although they might not live in the city anymore. Readers who feel a deep connection to Florence and stay in touch by reading The Florentine in paper or pdf format.
Online, The Florentine is read more in New York than in Florence! Love for this city runs so deep that New Yorkers and Londoners stay connected to Firenze by reading The Florentine online. Visits to www.theflorentine.net top 1 million per year, with a high percentage of returning visitors.
We have a digital-first approach to news and events in Florence, publishing and updating content online on a daily basis and through a well developed social media network.
Our weekly newsletter is growing constantly (5.3K active subscribers) with a 63% open rate average.
In print PDF
Full page, 240×340 mm + 5 mm each side without cut marks
Half page in box, horizontal 220×155 mm, vertical 107×315 mm
Quarter page in box, horizontal 220×75 mm, vertical 107×155 mm
Online .jpf, gif, HTMLS
Half page 300×600
Billboard 970×250 (Desktop only)
Modal banner (pop-up) 768×768, 600×600, 400×400, 200×200
Online or online+paper ads, find out more: How to submit a classified
Newsletter + Social
Masthead banner 600×250
Sponsored link in the Readers’ shop section
IG stories + Facebook post
Articles bearing the TF x byline denote advertorials paid by clients and usually written by our editors in a way that interests our readers.
Distribution area: Florence, Italy
Estimate readership: 30K
Subscribers: 800+ worldwide
42% US, 36% Italy, 9% UK
60% are female
120K unique visitors/month
Average time: 1’13’’
Organic search: 72%
68% mobile, 30% desktop, 2% tablet
Gender: 45% Male, 55% Female Top locations: Italy 32%, USA 27%, UK 14.5%, Canada 2.7%.
Age range: 18-24 19%, 25-34 26%, 35-44 19%, 45-54 15%, 55-64 10%, 65+ 10%
Source: Google analytics GA4
5.3K+ active subscribers
(+150 monthly organic growth)
63% open rate
11.5% Clicks Per Unique Open
Gender: 65% Female, 35% Male. Top locations: USA 18.7%, Italy 15.1%, UK 3.7% Age range: 18-24 2.1%, 25-34 7.2%, 35-44 13.1%, 45-54 25.2%, 55-64 17.9%, 65+ 34.5%
Source: Mailchimp analytics
Engagement rate: 8.3%
Page reach: 250,690
Profile visits: 18,565
Average story impressions: 1.6K
Gender: 71% Female, 29% Male
Top locations: Italy 22.7% (Tuscany 8.6%), USA 22.3% (NY 1.8%), UK 2.4%, Age range: 18-24 12%, 25-34 32%, 35-44 22%, 45-54 17%, 55-64 10%, 65+ 4%
Source: Meta Business on 90 days
Engagement rate: 18%
Page reach: 468,141
Profile visits: 4,920
Average post impressions: 10K
Gender: 65% Female, 35% Male
Top locations: Italy 24.2% (Florence 8.6%), USA 23.2% (NY 1.2%), Brasil 4.7%, UK 3.1%.
Age range: 18-24 3.5%, 25-34 22.6%, 35-44 20.8%, 45-54 21.2%, 55-64 17.5%, 65+ 14.4%
Source: Meta Business on 90 day
Average tweet impressions: 1K
Profile visits: 3,6K per month
Mensions: 90 per month
Source: Twitter analytics