With the arrival of more than 30,000 people from the fashion industry, Florence once again became the world's fashion capital during Pitti Uomo. From June 15 to 18, approximately 970 brands, 33 percent of which were from abroad, showcased their 2011 spring-summer collections in over 59,000 square meters of exhibition space at the Fortezza da Basso.
Special guest of Pitti Uomo was the Jil Sander firm, which gave a preview of its collection. ‘If this is a Florence debut for Jil Sander, one of the driving forces in luxurious and innovative men's fashion, for Raf Simons, its creative director, it is a comeback after several fashion projects . . . And as for us, having seen his recent work for Jil Sander, we are again-or rather still-fascinated by his extraordinary ability to be in step with the times,' said Lapo Cianchi, director of communications and events for Pitti Immagine.
Along with Pitti Uomo 78 was the sixth Pitti W_Precollections. The shows were exhibited in the building of the ex-Dogana on via Valfonda, with special guest Haider Ackermann, hailed worldwide for his poetic, visionary talent in women's fashion.