My nonno’s a netizen

Editorial Staff
June 1, 2011

According to recent research conducted by, Italian men over 60 are much more likely to purchase products online than are their female counterparts. Indeed, counts some 700,000 male users over 60. The region of Lombardy boasts the most male netizens above 60, followed by Lazio with 83,000, and Tuscany with just over 47,000. The majority of these ‘cyber-nonni' are high-tech consumers, particularly when it comes to purchasing cellular phones and accessories.  



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