Italian culture minister Alberto Bonisoli has announced a new initiative following the controversial decision in August 2018 to abolish Domenica al Museo, which permitted free access to state museums across Italy on the first Sunday of the month.
The new scheme will allow 20 days of free admission to state-run museums and archaeological sites throughout the year, some of which will be part of a dedicated “museum week”, running from March 5 to 10, 2019. The campaign aims to further spark interest in and celebrate the country’s artistic and historic heritage.
Ph. Bilal Othman
Unlike the initiative’s predecessor, the dates will vary according to museum and region. In order to combat long queues and overcrowding, museum organizers will be able to choose which dates to open their museums for free based on footfall.
In addition to the 20-day scheme, ticket prices for visitors aged 18 to 25 have been reduced to 2 euro to encourage an active youth presence at some of Italy’s best-known sites. The campaign, #ioVadoAlMuseo, is set to start in March.
