“Fa’ la cosa giusta!” is a new guidebook to critical consumption within the Tuscany Region. A detailed list of about 200 shops and organizations has been collected in this guide as a way for consumers to be able to choose “clean businesses”, like shops that promote fair-trade policies and organic goods. There is also a list of financially ethical banks that guarantee clients’ money will not be invested in certain sectors like the miltary industry. Sustainable alternatives for travel and tourism are also covered. The guide is available at bookshops Libreria Martelli and Seeber in Florence.
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